Scenic Route Articles

Transform Your Business: Smart Strategies, Design Excellence, and Mindset Shift

Discover how brand strategy, design, and mindset can help your business thrive.

From crafting a powerful brand story to creating compelling visual identities to cultivating a success-oriented mindset, I'll share articles, resources, and guides to support you in bringing more impact, profitability, and ease into your business.

Facing challenges in your branding and business journey?
Step into a realm where strategic brand development, outstanding design, and holistic mindset merge. bloom offers you a rich mix of insightful articles, essential resources, and practical guides.

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bloom invites you to a journey beyond the surface in rebranding and building a sustainable business.

Embrace the beautiful chaos that comes with transformation and craft your brand from a place of authenticity, where strategy, mindset, and well-being align. Get ready to engage, connect, and create with empathy, wisdom, and wit.

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A portrait of Jennifer Walter. She wears her hair open and looks comfortable in a white frilly blouse and cut-out jeans.

Before you keep on scrolling… Hi! I'm Jen.

Your fellow wanderer on the Scenic Route, and I'm trying to figure out this gorgeous thing called life.

  • BA in Social Sciences and MA in Sociology? You bet.

  • Certified NLP and EFT practitioner? Check.

  • Fucked shit up a lot? Been there, didn’t even get a lousy t-shirt.

  • Empath and HSP? It’s all just peachy.

My professional background and personal experience make the secret sauce that adds depth to every conversation. I tune into the frequencies most people skip over. And I’m on a heartfelt mission to support too-brilliant-to-not-shine humans moving from surviving to thriving.

With my clients, I dive deep into the chaos of being human, finding that sweet spot where vulnerability meets badassery to rediscover the thrill of living a life as beautifully complex as you are – flaws and all.

What would you like to read today?

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The Latest Scenic Route Articles

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How To Break Society's Mould to Uncover Your Genuine Desires and Pursue Them
How To Break Society's Mould to Uncover Your Genuine Desires and Pursue Them

Discover the art of distinguishing between goals set out of habit or societal pressure and those that stem from your deepest passions. Learn how to ask the right questions, peel back the layers of conditioned responses, and reveal your authentic desires.

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Is it My Brand or Menopause?
Is it My Brand or Menopause?

Caught in the heat of a brand identity crisis? 'Is it My Brand or Menopause?' offers a refreshing take on reigniting your brand's essence. Dive into a compelling narrative that parallels the transformative experience of menopause with the evolution of a brand. Discover insightful strategies to renew your business's image and rekindle the passion behind your mission.

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Authentic Branding: How to Craft a Service Brand Beyond the Norm
Authentic Branding: How to Craft a Service Brand Beyond the Norm

Dive into the art of authentic branding with a twist of courage and a sprinkle of fun. This guide is more than just about branding—it's a heart-to-heart with your business soul, a blueprint for female service providers who are ready to infuse their essence into every facet of their brand. This isn't just about standing out; it's about standing true. Ready to be inspired and ignite your brand's potential?

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How I Helped My Client Book Dream Clients Without Being on Social Media All the Time: Aligned Brand Strategy as the Game-Changer
How I Helped My Client Book Dream Clients Without Being on Social Media All the Time: Aligned Brand Strategy as the Game-Changer

Discover the game-changing approach I used to help my client book more dream clients without being glued to social media all day. Learn how an aligned brand strategy can transform your business, attract ideal customers, and create lasting success while giving you more time to enjoy life! Dive into this blog post and uncover the secrets of how to book more dream clients with ease and confidence.

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How to Stop Going in Circles: The Secret to Evolve in Your Life and Business
How to Stop Going in Circles: The Secret to Evolve in Your Life and Business

Are you feeling stuck in a circle? Break free with the magic of changing your perspective! Climb the tower of progress and discover the potential for growth that's been right in front of you all along. Don't miss out on this game-changing perspective shift!

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Subscribe to the Scenic Route eMagazine newsletter, and let's embark on a transformative expedition together! Each month, I'll serve up a delightful medley of insights, reflections, and hand-picked gems designed to foster your personal and professional growth.

Join us for a monthly rendezvous that's equal parts heart, wit, and intelligence. No fluff, just real, relatable content to brighten your start of the month. Let's bloom together!

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Ever Wondered How Creatives and Entrepreneurs Succeed Against All Odds?

Discover candid conversations with inspiring entrepreneurs, coaches, and creatives where we discuss building the successful and sustainable business you want regardless of what life throws at you.