I’m a branding & online marketing mentor, sociologist and rebel with many causes dedicated to sharing ideas, tools & resources that show you how to create trustful brands that empower you to build your dream business with confidence.
How often did you worry about your low engagement on social media or shrinking follower numbers on Instagram? Instead of relying on vanity metrics like follower numbers, it’s about time to shift your focus to the highest leverage point for your business: your brand.
Your brand will allow you to achieve a price premium that makes you sell with ease. Branding is about creating clear and compelling messages, building an audience, heck a movement even. It’s about communicating better and get the most out of your marketing budget. And it’s about creating something exciting that makes everyone take out their credit cards and become raving fans.
I’m a trained graphic designer who went back to University to get a Masters degree in Sociology. This seems like a total leap, but when you think about it for a second, Sociology is the one discipline concerned with explaining the development, structure, and functioning of human society. Even after years of personal research, the leverage potential of trust (in yourself, in others and brands) still amazes me.
After Uni, I’ve been working in different agencies, rebranded international multi-million dollar companies, taught clients how to show up on social media and how to run successful online advertising campaigns.
Good on paper is not good enough.
Although good on paper, I wasn’t happy and fulfilled with my career. And once I saw more and more talented female friends not being able to continue with their careers once they had babies, I jumped in to help. I started supporting them with the skills I possessed: from designing CVs to defining their personal brand to supporting them to set up their own businesses. This ignited a spark that turned into a glistening flame aka me - after 15 years working in branding, marketing and design - quitting my well-payed corporate job and starting on my own.
I’m proud to work with amazing partners. Designers, web developers, printers, PR experts and the digital marketing specialists and premier Google Partners from Wortspiel. This way, I can bring in trusted experts from all communication disciplines to compliment my work in creating bespoken brand experiences for my customers.