Identity-first branding that does more than make your business look pretty

it sets it up for sustainable growth while easing your mental load.

The Secret to Growing Steadily While Feeling Lighter

Say goodbye to surface-level tricks and hacks.

Identity-first branding isn't just about looks – it's the secret to growing steadily while feeling lighter. When your brand truly matches you and your business, you'll win clients' trust, and they’ll stick around like glazed cinnamon buns.

Imagine having a crystal clear mind and a sense of deep trust in your belly because your brand clicks. Your launches run smoother, and content creation is bliss when your brand guides your moves. You'll attract loyal clients who get you AND pay you.

And guess what?

This isn't just more money – it's better money. Your brand sets the stage for charging more, getting repeat clients, and having others refer you — no more paycheck to paycheck.

Let's do this together. Let’s cultivate a brand that's not just pretty but grounded. Because yeah, we can do pretty and deep here.

A business to hold all of you

Here’s how we best work & play together to make your business feel light and fun again.

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Brand Calibration Session

Feeling lost in the branding and marketing maze? Where to turn your focus to? The word goal-setting alone is setting you off?

The Brand Calibration Session is here to guide you back on track. Let's untangle your business, so you can create a brand that connects with your dreams and your audience. Say hello to clarity, purpose, and peace of mind on your business journey.

Jennifer Walter sits on a sofa deep in a deep coaching conversation with a client. The client is taking notes.

Private 1–1 Coaching

Does this sound familiar? "I've got this feeling that I'm meant for something great – but I’m trying really MF hard and I’m mad as hell that it’s not working out for me.”

Well, guess what? You're not alone. We all hit roadblocks. That's where I step in. Together, we'll find the way forward, transform your approach, and turn that potential into progress. Let's make those great things happen, starting now!

A closeup of Jennifer's hand holding a pantone colour match card and in a rebranding conversation with a client.

Brand Identity Refinement

The essence of your brand is within you. Together, we’ll tune into your unique frequency and uncover your truth.

The result is an audacious, bespoke and cohesive visual identity that truly reflects your values, resonates with your target audience, and supports you in standing out in your niche or industry.

Rebranding is a journey of self-discovery and growth

Here's your chance to slow down, step back and really figure out who you are, what makes you special AND how to show it off so people get it and pay for it – and feel good doing so!

By looking at your brand from the inside out, you shed any limiting beliefs or old stories that may hold you back and discover the best version of yourself.

I've got a sure-as-hell way to do this: it's like solving a puzzle by paying close attention and understanding what you need, asking uncomfortable questions, and sharing intimate conversation.

Your payout? A brand that's all you, that truly connects with your audience and helps you make more money in a more sustainable way. Imagine having a brand people trust and want to be a part of. It won't just be a business thing – it'll feel like it's coming from the heart because it is.

Let's team up to make your brand unique and create an identity that shows off just how amazing you are at what you do.

Kind words from clients

Jennifer has her back to the camera and stands in front of a new mood board for a brand design.
Jennifer wears a white cotton blouse with ruffles and looks cheekily into the camera.

Have we met?

Hey, I'm Jennifer – your go-to brand consultant. For the past 15+ years, I've refined and revamped brands to perfection. I'm the rebranding powerhouse you've been searching for.

Picture this: I'm not just a certified NLP practitioner but a trained graphic designer with an MA in Sociology. I weave personal healing, self-discovery, strategic sociological analysis, and creative brand development into a unique blend that puts you first.

My secret sauce – aka there’s no cream in this carbonara – is a blend of self-discovery & mindset mastery, a deep dive into society's currents, and jaw-dropping design finesse.

We’re doing bespoke here, not high-street.

The result? Unapologetic brands that make waves and roll in profits.

A misty day on a dune by the sea. A woman in a teddy coat is walking behind her child.
Two Apple Airpods and a case in front of a salmon-coloured background.

The Scenic Route Podcast

A cosy close-up scene of two people in conversation sitting at a light table. One person holds a ceramic coffee mug.
A woman of colour holds a smartphone while listening to the scenic route podcast

Let’s embark on The Scenic Route – where I chat with awe-inspiring entrepreneurs, coaches, and creatives. Together, we're diving deep into crafting your thriving, sustainable business, no matter what curveballs life hurls your way.

Imagine a biz that harmonizes with your life, boasting:

✨ Luxurious calendar white space for spontaneous 120-minute hot stone massages

🌟 Effortless flow that lets your brilliance shine

💸 A stash of 'why not?' funds for pure joy (like that dreamy $85 scented candle!)

🎉 And of course, loads of FUN! Because why 'entrepreneuring' if it's not a blast?

These weekly rendezvous won't throw rigid blueprints your way – we're all about nurturing the YOU you aspire to become.

Expect episodes packed with mindset treasures, biz wisdom, and my epic 'I messed up so you don't have to' tales.