Brand Identity Refinement

Looking to elevate your brand, make a lasting impression on your clients, and attract success sustainably? In this done-for-you service, you’re deeply supported every step of the way to refine and enhance your brand's strategy and visuals to build a strong, cohesive brand identity.

It's time to reimagine your brand from the inside out.

Let it truly reflect your magic of you and the high level of service our business offers. A strong and magnetic brand identity will open doors to new opportunities and attract the right clients with ease.

Be guided and feel deeply supported on this exciting journey to elevate your brand and reach new heights of success.

You know you’ve built a beautiful business, but you…

  • feel ready to bring more ease, joy, and simplicity to your business.

  • lack confidence and a certain naturalness to take your brand to the next level and attract higher-ticket clients.

  • own a brand that has grown and evolved over the years, leaving you feeling disconnected and ready for a change.

  • are looking for a fresh start and a new audience while improving client loyalty.

  • know it’s time to double down on the overall vision for your business because you’re in it for the long run.

  • have expanded your capacity to hold more: more clients, more revenue, more profit, more freedom.

Two old brass keys on a light gray backhground.
A woman wearing a white summer dress stands close to the shore on a warm, sunny day. Her bare feet are barely covered by water.
A black coffee table with new brand guidelines after a rebrand, a Pantone colour guide and a smartphone.

I know you’re ready to

unlock your most magnetic brand

I know what you REALLY want to do is move in your zone of genius – serving your clients with a full heart.

A strong, magnetic brand supports you because…

  • it’s roots reach deep and anchor every successful business that stands the test of time.

  • it brings in an abundance of HELL YES clients almost effortlessly.

  • it’s the number #1 pillar of organic and sustainable growth.

  • a cohesive brand strategy opens up new levels of simplicity in your business.

Build a strong brand that will support you in turning your calendar around from being bored to being booked up.

Does it feel like something is holding you back? Maybe it’s a fear of change. I get it; rebranding is a big step and can feel intimidating. Or you fear a lack of resources because you’re not convinced that you got everything you need to succeed now. But believe me, if you feel the nudge, you’re ready. Or you’ve previously worked with other branding professionals, and the result wasn’t what you desired.

The reasons why you feel hesitant may be extended, but imagine, for a second, where your business will be in 3, 6 or 12 months when you’ve invested in yourself and your brand today. The clarity in every step, ease in making bold decisions and freedom of showing up as you.

I know, all that has got you thinking that maybe rebranding sounds too good to be true.


But it isn’t if

  • you have a clear vision for your brand, a solid strategy and a tailored roadmap in place.

  • you aren’t afraid of deep conversations and showing vulnerability

  • you are willing to invest the time and resources necessary to see the rebrand through to completion.

  • you are open to trying new things and taking calculated risks.

  • you are willing to put in the effort to understand your target audience and their needs and desires.

  • you are ready to embrace change and take your business to the next level.

  • you work with a branding expert who has the experience and a track record of success.

  • AND ESPECIALLY not if you know someone who can break it all down and show you exactly how to brand your business in a way that feels rich and exciting without being too overwhelming.

You do know someone. It’s me!

Jennifer Walter in conversation with a rebranding client.They sit a table going over notes.

Mastering the Art of Rebranding: my Step-by-Step Process

  • From the start, we talk honestly about what moves you, what you want your brand to feel like and what goals you want to achieve and what you perceive as obstacles in your way.

    You get full 1:1 Voxer/voice memo support the entire time we rebrand together.

  • We audit your current brand and the entire client experience you’ve created in your business.

  • Together we journey to the bottom of who you are, what you stand for and who you stand beside. We build your brand from the inside out. With my sociological framework, we build a magnetic brand deeply rooted in trust.

  • Before we map out your entire brand identity, we establish the general mood and direction of your brand with a brand mood board.

  • From your mood board, we build 2-3 different design routes. We work through a series of edits until we've created your new brand identity, your branding toolkit. Last but not least, everything will be documented in your Brand Book.

What is the outcome of our time together?

A bespoke, cohesive, and applicable brand system that builds trust and integrates effortlessly across all your marketing touch-points.

Kind words

Attract more and better clients with a strong, magnetic brand

Are you struggling to embody the strength and magnetism of your brand – in a light, non-bro-marketing kind of way? It's a common challenge that can be overcome with the right mindset and strategies.

As a branding and marketing expert, I've learned that it's not enough to know the concepts of attraction and magnetism. It's about fully embodying them in your brand and your approach to business.

I did this by embracing my own unique style and rejecting the "shoulds" that held me back. I focused on doing what excited me rather than just chasing profits, and the results were tangible. My brand buzzed with a magnetic vibe that attracted new clients and brought old ones back to me.

If you want to build a brand that attracts the right people and turns them into high-calibre clients, I can help.

Let me show you how to infuse your rebel mantra into your brand identity and create a small shift leading to big results.

Selected brand identity work

The business card from Bobby & the Bride. A brand identity refinement, rebranding client form Jennifer Walter.

From rough idea to refined brand in less than 8 weeks

Amazing wedding hair should be a reality, not only your pinterest board, says Pam owner of Bobby & the bride.

Discover how we worked together to bring her creative vision for her brand to life.

FAQs

  • Rebranding can be a significant investment, so it's important to consider whether it will be worth it for your business. Some factors to consider include whether your current branding is out of alignment with your business goals or target audience, whether you are gaining the visibility and traction you desire, and whether you are looking to refresh your brand identity vs building a new brand.

    If you’re unsure, please reach out for a non-pitch clarity call with zero strings attached: hello@jenniferwalter.me

  • When the investment makes you want to crap your pants in a good way.

    Look, you could have “Magic happens outside of your Comfort Zone” stitched on a pillow and still invest with an underlying emotion of fear, anxiety and scarcity; please don’t.

    I would rather see you invest in your brand from a place of excitement, joy and trust. The truth is, knowing you’re ready depends on you and your own unique circumstances. To me, it’s when my gut knows and gets all wobbly and excited, and then my brain wants to override my initial excitement.

    So whenever you feel it’s your time, I will be right here and truly honoured to have the opportunity to support you.

  • The length of the rebranding process can vary, depending on the scope and complexity of the project. Some rebranding projects may be completed in a few weeks, while others may take up to three months.

  • Don’t rush the strategy-building phase, and trust the process.

    Invest in high-quality branding materials that are consistent across all channels

    Document and communicate the rebranding journey to your clients and audience.

    Monitor and measure the results of your rebranding efforts to see if they meet your goals.

  • I work with intuitive, high-achieving and creative service providers like wedding photographers, coaches, healers, designers, hairstylists, and product owners. What they all have in common is how strongly dedicated they are to their creative vision and to their unique way of doing business.

  • Yes, of course. You can either pay in full or choose a payment plan that suits your budget. Please note that we start working once the payment has been received in full.

  • Drop me an email at hello@jenniferwalter.me, and I’ll get back to you with a scheduling link for a pitch-free no strings attached Clarity Call.

Transform your brand. Appy now!

The Brand Identity Refinement package is a 4-5 figure investment. Payment plans are available.

I absolutely can’t wait to see your bold creative vision come to life.

Can you?